StyleStyle/Travel Diaries

HyunA is Loewe’s global ambassador

With 850M views, #imnotcool is cool

Loewe has chosen HyunA as global ambassador. Kim Hyun-ah (best known as HyunA) is a South Korean singer-songwriter and rapper, a multi-talented artist who breaks Billboard and music chart records. Her popularity resonates worldwide.

Loewe creative director Jonathan Anderson says, “I am thrilled to welcome HyunA to the Loewe family. Very much looking forward to this exciting partnership and working closely together.”

“Becoming a global brand ambassador for Loewe is truly an amazing honor for me. I am very much looking forward to our upcoming projects for this beautiful brand,” says HyunA.

HyunA has been captivating global audiences since her debut in 2007. Her influence reaches far beyond Asia: the energy of her live performances, engagement with fans, and her vibrant style have all helped HyunA gain traction in the West as well.

HyunA’s latest album, I’m Not Cool, has been widely received. Its eponymous title track was released in January 2021 and topped the charts of major music streaming platforms in Korea, with the album itself topping iTunes’ worldwide album chart.

In China, I’m Not Cool received the prestigious Double White-Gold Badge for selling more than 200,000 copies from QQ Music, the country’s biggest music platform. The hashtag released alongside her album, #imnotcool, recorded more than 850million views after the release of the I’m Not Cool dance challenge on TikTok, while her videos recorded 1.41 billion hits on the Chinese social media platform Douyin.

Created in Spain in 1846, Loewe approaches 175 years as one of the world’s major luxury houses. In 2013, under creative director Anderson, the brand started a new chapter, presenting itself to the world as a house focused on craft and culture, with an intellectual yet playful approach to fashion, bold and vibrant Spanish lifestyle, and unmatched expertise with leather.

In the Philippines, Loewe is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza Mall East Wing. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.


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