As part of the Play Collective campaign presented in April 2021, Lacoste presents its new footwear silhouette: the L001.
Revealed by the renowned connoisseur of streetwear and fashion, rapper and Lacoste fan A$AP Nast, this latest Lacoste footwear campaign includes his interpretation of elegance. Whether the design is tattooed on his chest or embossed on his sneakers, the performer “always carries the spirit of the crocodile.”
The L001 takes Lacoste’s rich tennis heritage and injects it into this new and utterly modern shoe, a totally new sneaker registered by Lacoste as the first of its kind. The sneaker’s key details are taken from treasures in the Lacoste archive: the Rene, the first ever shoe created by Rene Lacoste, and a vintage racket from the 1980s. The retro shape and mood of the Rene informs the spirit of the new L001, while kinetic lines running along the racket’s handle are directly transferred into an angular triangular design on the sneaker’s upper.
The sneaker is elegantly sporty; it speaks to a visually literate generation whose passion for great design is not limited to traditional categories of menswear and womenswear. This has always been key to Lacoste’s ethos, as exemplified by the now iconic polo shirt. This all-new shoe pays tribute to the iconic details and recognizable motifs of classic sportswear, and the clean stripes and subtle use of primaries, brights and classic hues—timeless white, court green, rich navy, light mahogany, plum, saffron, classic red, and mint.
This is a shoe for the modern sneaker fan with a respect for the artefacts of culture. Clean, geometric lines complement a herringbone-patterned upper, which nods to classic footwear styles. A thick yet streamlined sole has nostalgic appeal, while smooth tumble leather makes this an elevated choice, workable for all occasions.
This sneaker is the perfect balance of references and details. The clever design denotes lifestyle and all-day active possibilities. The L001 combines Lacoste’s most iconic heritage elements and tennis DNA with the codes of the now.
While there is visible Croc branding on the heel, logos are treated lightly and subtly, crafting a minimalist look that ensures longevity. The L001 is a refined choice for those who understand the rich culture and design heritage of sportswear and footwear, and who want a sneaker that lets them live at today’s pace.
Since the first polo was created in 1933, Lacoste has relied on its authentic sports heritage to bring optimism and elegance to the world. It is an international brand from theMF Brands Group, established in 98 countries, with a network of 1100 shops. For further information on LACOSTE https://corporate.lacoste.com/
In the Philippines, Lacoste is exclusively distributed by Stores Specialists, Inc.. Visit lacoste.com.ph and www.ssilife.com.ph, follow facebook.com/LacostePhilippines, or visit @ssilifeph on Instagram for more information.