Art/Style/Travel DiariesStyle

Red Velvet’s Joy moves
in Tod’s Tabs Sneakers

Video captures Seoul’s contemporary culture vibe

Red Velvet's Joy in Tod's Sneakers Project Seoul

Tod’s classic lace-up sport sneakers designed by Walter Chiapponi have the iconic Gommino pebbles on the heel counter.

Tod’s releases “In Our Shoes–Seoul,” the second chapter of this special project launched in New York City last fall. This new video filmed in Seoul features the Tabs Sneakers for men and women and stars Joy, singer, actress and member of the South Korean popular girl band Red Velvet. Joy is joined by Young Deuk Kwon and Hyun Ik Lee, dance performers giving the scene powerful energy.

The outdoor video offers scenes of this unique city and its skyline, and with Joy and the two dancers, conveys a fresh, modern feel. Dance becomes the strongest voice, and the performers give off a strongly positive vibe with this visual language. Opening with Joy’s solo dance, in which she expresses true feelings and self-realization, the film illustrates the power of movement. The protagonists share a desire for challenge; the movement is pure contemporary culture vibe.

Tod’s Tabs Sneakers stand out with sophisticated, cutting-edge design. These classic lace-up sport sneakers designed by Walter Chiapponi, Tod’s creative director, are characterized by the iconic Gommino pebbles on the heel counter.

The video was filmed in a former oil reserve used in the 1970s in an era of intense industrialization in Seoul, but now transformed into a cultural park. A location with such significant historical meaning and an amazing view of Seoul’s skyline helps bring to life the dynamic and lively mood of the city. The background music, which unfolds with minimal beats and urban sounds, highlights the sensuality of movement and the underlying harmony.

#TodsSneakers #InOurShoes @Tods @WalterChiapponi @_imyour_joy

In the Philippines, Tod’s is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, and Shangri-La Plaza, and online at,, Zalora, and Lazada. Visit, subscribe to our SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information.

Credit: Tod’s/YouTube

Sign up for our Newsletter

Sign up for’s Weekly Digest and get the best of, tailored for you.

Leave a Reply

Your email address will not be published. Required fields are marked *