StyleStyle/Travel Diaries

Roger Vivier, Kenzo, other firsts at Greenbelt 3

Refreshed lifestyle mall reopens with Univers, expanded Hermes, Dior, other flagships

Refreshed Greenbelt 3 reopens with many firsts in Philippine retail.

Louis Vuitton

In the run-up to Christmas, Greenbelt 3 reopens with major flagship stores and first-in-the-Philippines retail concepts in its newly renovated wing.

Having been under construction for most of the quarantine period, the premium mall now offers a new lifestyle experience with the world’s most trusted brands, right in Makati.

Opening its boutiques at Greenbelt 3 before the end of 2021 are Louis Vuitton, Fendi, Dior, Off White, Univers and Thom Browne, Bvlgari, Kenzo, Max Mara, RIMOWA, Patek Philippe, and L’Officine Universelle Buly.

2022 will see the launch of Celine, Salvatore Ferragamo, Tod’s, Ermenegildo Zegna, Roger Vivier, Loewe, Jimmy Choo, and the store expansion of Hermes.

The new Greenbelt 3 carries over 18 soon-to-launch brands plus an expansion of Hermes’ boutique. It flows seamlessly with the boutiques at Greenbelt 4, home to iconic labels such as Burberry, Ermenegildo Zegna, Givenchy, Prada, and more. Store openings in the renovated wing begins this October, in time for the holiday shopping in the widest lineup of apparel, accessories, and skincare collections from global brands.

Foremost is French fashion house Louis Vuitton, which will unveil its newly renovated 1000 sqm boutique that incorporates Filipino culture through its collaborations with local artists and interior design firm, Philux. Thoughtfully curated by sister-duo Stephanie and Jessica Kienle, the store boasts exclusive furniture pieces and locally sourced objects including Capiz shell-inspired doors and flooring patterns with traditional weaving design.

Elevating the unique store concept are art pieces that give the store a Filipino voice: Bea Valdes’ Hibla 02, Inigo Elizalde’s Filipino-inspired rug designs, Olivia d’Aboville’s Fields of Color, and Monica Delgado’s Bliss.

An intriguing concept is also carried by Bvlgari’s Greenbelt boutique. The space is inspired by the brand’s Mediterranean origins and Roman traditions. Entering the store is like a walk in the ancient city of Rome—the floors are designed with star-patterned white Travertine marble and the oval shaped counters are in light galvanized iron, thus creating an inviting ambiance for customers to browse and to explore Bvlgari’s most iconic collections.

Another Maison to watch out for is Dior, which is opening its biggest flagship store in the country. Unlike other retail locations, the Greenbelt branch will exclusively carry Dior’s seasonal women’s ready-to-wear for the first time.

Italian brand Max Mara is offering its contemporary collections of ready-to- wear and accessories for today’s empowered women.

Rimowa carries its Bamboo collection, to be available exclusively in this flagship store.

Greenbelt 3 will also be home to other international brands, many “firsts in the Philippines.” German luggage label, Rimowa, opens its first flagship store in the new wing. Already beloved brand across Asia, Rimowa’s first flagship store will have the brand’s most iconic collections alongside one-of- a-kind collaborations and seasonal designs. One such piece is the Rimowa Personal in a limited-edition Bamboo shade, inspired by the exotic produce in Thailand’s floating markets. The collection will be available exclusively in the flagship store to celebrate its opening.

For half a century, Kenzo has been infusing positive energy and freedom by claiming a polychrome, daring and borderless fashion that celebrates nature and cultural diversity. Such values will be evident at Greenbelt 3 as the brand opens its first inline space on the ground floor of the refreshed wing.

The new wing springs a surprise with the opening of two globally acclaimed brands: Roger Vivier, the iconic shoe brand made famous by royalty and celebrities from generation to generation. Another is L’Officine Universelle Buly, a Parisian perfume and cosmetics brand dating back to the 19th century as an apothecary shop.

Following health and safety protocols, Greenbelt partnered up with the Department of Health and the Local Government Unit to vaccinate all mall employees.

Greenbelt 3 as a lifestyle destination is also a recipient of the Safety Seal, which confirms the establishment’s faithful adherence to the minimum public health standards required by the government, thus guaranteeing safer malling in the new normal.

For more information on ongoing promos, mall events, and safety measures, please visit Ayala Malls at www.ayalamalls.com , or through social media at www.facebook.com/AyalaMalls360/ and IG @iloveayalamalls.


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