Art/Style/Travel DiariesStyle

SM Supermalls ushers in the holidays with a Filipino Christmas

84 tree-lighting ceremonies mark the holiday season, complete with special guests and events

SM Supermalls began the first of 84 Christmas Tree lighting ceremonies to usher in the holiday season at SM Aura with “Ilaw at Ligaya”.

Leading the lighting ceremony of a giant ‘capiz’ parol and a bedecked 33-foot Christmas tree were Taguig City Mayor Lani Cayetano (center), SM Supermalls president Steven Tan (right), and SM engineering design and development president Hans Sy Jr. (left).

SM Supermalls began the first of 84 Christmas Tree lighting ceremonies to usher in the holiday season at SM Aura with “Ilaw at Ligaya” a modern Filipino spectacle featuring a Pinoy-themed fashion show set to Pinoy carols and beats by Pinoypela, ROFG, and Prestige Band.

SM Mall of Asia embraces the spirit of the season with the magnificent 65-ft. Christmas tree lighting ceremony, featuring pop star Sarah Geronimo, second from right. Joining her are (from left) SM Mall of Asia Mall manager Rosaly Anne Salazar, SAVP for operations Perkin So, president of SM engineering design and development Chico Sy, AVP for marketing Hanna Carinna Sy, Pasay City Mayor Imelda Calixto-Rubiano, SM Supermalls’ president Steven Tan, Santa Claus, and SVP for marketing Joaquin San Agustin.

Leading the lighting ceremony of a giant capiz parol and a bedecked 33-foot Christmas tree were Taguig City Mayor Lani Cayetano, SM Supermalls president Steven Tan and SM engineering design and development president Hans Sy Jr.

“Ngayong taon, inaanyayahan namin kayong lahat na mahal naming pamilyang Pilipino na ipagdiwang ang pagbibigayan at saya ng tunay na Pasko dito sa SM. Hihintayin namin kayo at ang mga mahal ninyo ngayong araw ng ilaw at liwanag!” Tan said.

From eco-friendly ornaments incorporating rattan, raffia, abaca and buri that adorn the tree and mall décor, to the glittering curtain of LED lights that brightens the halls, this year’s holiday display at SM Aura is especially meaningful and unique. Taking center stage is the mall’s 33-foot Christmas tree adorned with handmade ornaments using locally sourced materials such as Christmas balls wrapped in rattan and abaca, iridescent orchid blooms of capiz, and traditional bamboo parol.  A stunning 3-foot capiz shell star to represent the Star of Bethlehem sits atop the tree bringing light, hope, and joy to mallgoers this festive season.

The highlight of the night featured SM Aura mall tenants Rhett Eala, Kultura, Dona Lim, Frankie General Store, Plains & Prints, and Zarah Juan.

The Filipiniana-themed fashion show, directed by Runway Productions’ Joey Espino, delighted the audience with its mix of fashion forward streetwear and formal pieces worn with fun accessories.

The highlight of the night featured mall tenants Rhett Eala, Kultura, Dona Lim, Frankie General Store, Plains & Prints, and Zarah Juan in a fashion runway show directed by Runway Productions’ Joey Espino which delighted the audience with its mix of Pinoy streetwear and formal pieces worn with fun accessories.

KC Montero with wife Stephanie Dods and son Wyatt.

SM Supermalls will continue to launch its much-awaited Christmas centerpieces all over the country until early November, with uniquely designed and themed trees and holiday installations that promise to delight kids of all ages in each of SM’s 84 malls.

To know more about SM Supermalls’ Christmas launches in your communities and the exciting events that await you and your families this Christmas, visit www.smsupermalls.com or visit @SMSupermalls on social media.


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