Taylor Fritz as BOSS Global Brand Ambassador
Always strengthening its connection to the world of sports, BOSS has chosen Taylor Fritz, the current #1 American tennis player, as its latest Global Brand Ambassador. Beginning with Indian Wells, BOSS is dressing Fritz on and off the court, in all official events, red-carpet moments, and interviews.
“I’m excited to join the BOSS family. In both my tennis career and my personal life, I strive to deliver 110%, embrace new challenges, and stay true to myself—so I’m inspired by the brand’s values of living a self-determined life and ‘being your own BOSS,” says Fritz of the brand. “I look forward to bringing my best, most BOSS self to the court in sportswear that combines smart aesthetics with exciting, performance-driven features.”
Currently ranked as the number one US player, 26-year-old Fritz is one of the most exciting young players on the international tennis circuit. On the court, the tennis star sports a stylish BOSS polo shirt and shorts, headband, and kit bag. Fritz is supporting BOSS in promotional activities, brand events, social media campaigns, and more.
“Taylor Fritz is a great personality on and off the court, and he perfectly embodies our brand values. We are more than excited that he will be a brand ambassador for BOSS over the coming years. With this collaboration, we are further expanding our commitment to tennis and strengthening the 24/7 lifestyle approach of BOSS. Taylor is currently the best American tennis player, and he will play a crucial role in engaging with our fans in North America, which is an important market for us while inspiring our consumers worldwide,” says Daniel Grieder, CEO of HUGO BOSS.
In the Philippines, BOSS is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati, Shangri-La Plaza East Wing, and online at Trunc.ph, Rustans.com, and Zalora. Visit ssilife.com.ph, subscribe to our SSI LIFE YouTube channel, and follow @ssilifeph on Instagram and Facebook for more information.
